Liability for the information given being complete or correct. Fashion- and beauty-related content such as makeup and skincare tutorials, cosmetics hauls and product recommendations are among the most popular content on YouTube. As of September 2021, Mexican beauty blogger Yuya was the most popular beauty content creator on the video platform YouTube with 24.9 million subscribers to her channel. These platforms are not only highly influential amongst certain demographic groups, but create a demand for beauty products and help fill the gap between cosmetics brands and consumers. The cosmetics industry has benefited from the increasing popularity of social media channels such as Instagram and YouTube. Available in a kaleidoscope of colours, textures and finishes. The result: potent colour payoff that applies evenly, blends well and can be used wet or dry. This saturated shadow formula stays on all day long with non-creasing, eight-hour wear. The company owns the leading personal care brand worldwide, L'Oréal Paris, valued at 29.5 billion U.S. Elevate your eyes with a streak of rich, highly pigmented pressed powder. As of 2021, the French cosmetics company L'Oréal was the leading beauty manufacturer in the world, generating revenues of about 34 billion U.S. , The Estee Lauder Companies, Shiseido Company, and Lancôme to name a few. The production of cosmetics and beauty products is controlled by a number of multi-national corporations – L'Oréal, Unilever, Procter & Gamble Co.
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